FijiFirst is a national movement dedicated to the service of our nation and to the advancement of the well-being of our people. We say what we will do and do what we say.

Fulfilling promises will show Fijians they CAN TRUST us so that we can also earn the people’s confidence in our competence and ability to deliver. A key strength of FijiFirst is the strong sense of unity, loyalty and discipline. This means strong individuals who may have diverse views CAN STICK TOGETHER to work as one effectively.

We will not be trapped by ideology. Instead, we are committed to maintaining a flexible approach to generating novel solutions to the problems confronting Fiji whilst remaining consistent to our values. Our approach CAN WORK. We operate with a very long-term horizon. No problem is too remote just because its effects may only be evident in the future. We CAN SEE AHEAD to guide Fijians along the best way forward. The ability to make swift and bold decisions even in the absence of complete information is a key asset. We CAN DO the necessary to make painful but correct decisions for the long term. We must be able to instinctively empathise with our people. We CAN FEEL their worries, concerns, as well as share their hopes and dreams. The ability to persevere despite the discomfort, personal risk or possibility of failure means we CAN LAST through tough times to be there for Fijians.

We strive to win the respect, trust, support and votes of Fijians.

The best future for all Fijians

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